It provides a platform for manufacturers to sell their products to consumers and resellers who can resell them via social channels such as WhatsApp. Meesho, an Indian social commerce app launched in 2015, was third - it wasn’t on the radar before 2021. It sells in more than 200 countries, but not in China. Shein, a fast-fashion marketplace, launched in China in 2008 under the name SheInside, beat Amazon, H&M, and practically everyone else to become the connector between China’s garment factories with Western Gen-Z customers. It is fast expanding into more markets, like India. It serves consumers throughout Southeast and East Asia and several European and Latin American countries - for example, it was #1 in Poland and Brazil. Shopee, first launched in Singapore in 2015, was the most downloaded shopping app globally in 2021.
rankings, but Shopee, Shein, and Meesho leapfrogged it in global rankings. Amazon ranked fourth in global shopping app downloads in 2021 - they were the number one most-downloaded app in 2020.
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